Resume


About Me

Lane Peters

contact@lanepeters.com

801-310-8777

Salt Lake City, UT 84105

I specialize in strategic content creation that helps business’s find the right customers through analysis, market research, strategic and engaging content placement and SEO management. In the past I have managed educational and product release videos from script to full production and edit. As a visual learner, I have found great contentment working with experts and breaking down information with motion graphics and visual representations to relay data and critical analysis. I believe design should be based on A/B testing and user experience. The user should be able to access content in a way that does not hinder the process. In other words, the most creative application is pointless if the user can’t access critical educational components. I appreciate forward and open dialogue when it comes to projects. Because of my media production management background, I am confident working with content creators and media developers or stepping in when necessary to perform technical procedures.

I’m energetic and passionate towards living a healthy lifestyle and being outdoors. Based in Salt Lake City, UT, I like to take advantage of the local Wasatch Mountains, ice climbing, biking, backcountry skiing, or just exploring. I also have a large passion for visual media, and strive to constantly keep my self educated on the latest trends and software improvements.


education

  • MASTER OF FINE ARTS - FILM AND MEDIA ARTS

University of Utah, Salt Lake City, UT

Estimated graduation: 2019

  • BACHELOR OF SCIENCE - COMMUNICATIONS / JOURNALISM

University of Utah, Salt Lake City, UT

2009, GPA: 3.79


Experience

 

  • CONTENT MARKETING SPECIALIST

Lane Peters Multimedia • 2014- Current

My role as a marketing specialist is part consultant and part content creator. I work tirelessly to represent brands at their optimal capacity through striking imagery and story telling media. The purpose being to engage and educate customers in order to convert contacts to sales.

• Structure, plan, execute and coordinate marketing strategies for clients.

• Evaluate success of marketing plans and adjust for greater impact.

• Create engaging content for social media outlets and blogs.

• Manage location and studio based lifestyle photography and video recordings.

• Oversee organization of digital assets for ongoing creative media library.

 

  • MULTIMEDIA MANAGER

Hoyt Archery • 2011 - 2014

During my time at Hoyt Archery, I managed digital media assets pertaining to campaigns, social media advertising and print catalogs. I was the primary photographer for both studio and lifestyle photgraphy and managed / produced all video content.

• Developed and managing digital and social based marketing campaigns.

• Managaed all product based video production.

• Managed all lifestyle and studio based photography for Web and print catalogs.

• Implemented and managed social media strategies on multiple platforms.

• Established over 3 million Youtube views with product release videos.

 

  • PHOTOGRAPHY PROGRAM MANAGER

University of Utah, U-Explore • 2011 - Current

I currently manage the photography program for the Parks, Recreation, and Tourism department at the University of Utah. This includes teaching material, instructor training, and location management.

• Established teaching material for outdoor based photography courses.

• Managed employee payroll and student safety protocols.

• Established advanced photography courses, including lab curriculum.

• Created seven new class locations.

• Effectively doubled average enrollement over a 6 year period.

 

 

Additional

training

 
 

software skills

 

EMERGENCY MEDICAL TECHNICIAN
University of Utah
Salt Lake City, UT 2012

SINGLE PITCH INSTRUCTOR
American Mountain Guides Assoc.
Boulder, CO 2009

Adobe After Effects
Ledet Software Training
Denver, CO 2013

REDUCATION
RED Dignital Cinema
Los Angeles, Ca 2014

 

Adobe Photoshop

Adobe Premiere

Adobe After Effects

Adobe Illustrator

Adobe inDesign

Adobe Audition

Squarespace

Wordpress

Privy