Stock images lack an authentic message from you company. It's really an anti-transparency message. The true message a stock image gives is that your’e trying to hide something, or your company culture stinks. It’s difficult to connect to an image that doesn't represent a company, and even worse if it gives the wrong impression.
Without content, SEO has no foundation. Every link earned by each marketing or key word strategy has to point to a piece of content. Without content, customer acquisition can become excessively difficult to obtain. In addition, proper content validates your keywords and will eventually send Web users your way.