Proposal

Ongoing Video Advertising & Content Production Partnership: Lane Peters Multimedia + Orvis

Over the years, I've had the opportunity to create content for Orvis across a variety of campaigns and product categories. Through that work, I've developed a strong understanding of the brand, visual identity, customer base, and creative standards that make Orvis unique.

I'd like to propose establishing an ongoing monthly retainer relationship focused on video advertising production, creative development, and content optimization across Orvis' digital marketing ecosystem.

Objective

Provide Orvis with a dedicated, highly experienced media producer capable of creating, editing, and delivering a continuous stream of high-quality advertising and product-focused content while maintaining brand consistency across all customer touch points.

Scope of Work

The retainer would support ongoing production and post-production needs, including:

• YouTube advertising campaigns

• Traditional television advertising

• Youtube TV ads

• Instagram and Facebook video ads

• Paid social creative variations and A/B testing assets

• Website video content

• Product Detail Page (PDP) videos

• Product launch videos

• Motion graphics and animated callouts

• Web banners and motion-based digital assets

• Brand storytelling content

• Seasonal campaign updates

• Creative repurposing of existing footage and assets

• Versioning and optimization for multiple platforms and aspect ratios

The Advantage of a Full-Stack Media Producer

One of the biggest challenges brands face is maintaining creative consistency across multiple channels while coordinating between separate videographers, editors, designers, motion graphic artists, and agencies.

My approach combines all of these capabilities into a single workflow.

As a full-stack media producer, I handle:

• Creative development

• Production planning

• Filming

• Video editing

• Motion graphics

• Sound design

• Color grading

• Asset optimization for platform-specific delivery

This creates a streamlined process with fewer handoffs, faster turnaround times, and stronger brand continuity.

The result is a unified visual language across:

• Website content

• Product pages

• Digital advertising

• Social media campaigns

• Motion banners

• Video marketing assets

Having one creative partner overseeing these elements helps ensure that branding remains cohesive, premium, and recognizable throughout the customer journey.

Production Support

In addition to ongoing editing and creative development, I would be available for location-based production as needed.

To make the partnership as efficient as possible, I would offer a reduced filming day rate in conjunction with the monthly retainer, provided the retainer sufficiently covers the ongoing editing, creative development, and post-production workload.

A significant advantage is that I can operate independently for the majority of Orvis production needs. Historically, Orvis projects have not required me to bring assistants or additional crew, allowing for:

• Lower production costs

• Simplified scheduling

• Greater flexibility

• Faster deployment for field-based shoots

This makes it possible to capture high-quality branded content while keeping production overhead to a minimum.

Proposed Partnership Structure

A monthly retainer would provide Orvis with priority access to creative support and production resources throughout the year.

The retainer would include:

• Ongoing editing and content creation

• Motion graphics and animation

• Ad creation and optimization

• Platform-specific asset delivery

• Creative consultation

• Asset repurposing and campaign updates

Additional filming days would be billed at a reduced partner rate under the retainer agreement.

My initial proposal for an ongoing partnership would be $10,750 per month for an initial 12 month contract, and $950 per day to film on location.

I believe this cost brings substantial savings compared to having multiple parties contribute to the video and motion graphic needs of Orvis, while giving the maximum benefit of having a streamlined process.

Wrap Up

Orvis has built one of the most respected brands in the outdoor industry. My goal is to provide a scalable creative solution that delivers premium content efficiently while maintaining a consistent visual identity across every customer-facing channel.

I believe this partnership would allow Orvis to increase creative output, reduce production complexity, and maintain a high level of quality across advertising, web content, and product marketing initiatives.

I would love the opportunity to discuss a retainer structure that aligns with Orvis' creative goals and production needs for the coming year.

Thank you,

Lane Peters